Consider this problem: Why are some processes are deeply unpopular?
For the sake of argument, I’m going to make some assumptions about the process under discussion:
- The process has a credible justification.
- The process is clearly defined.
- The process is not unreasonable.
If a process fails these assumptions, then there’s probably no great mystery about why it’s unpopular.
Objection 1: Why should I do this?
While I’ll assume that a process has a credible justification, and therefore has some benefits, that benefit may not always be clear. Which is to say: the workers who comply with the process may not see any positive results from complying with the process.
Benefits might be unclear because:
- The benefits are received by other people.
- The benefits have a long payback period.
- The benefits only occur in rare cases.
- The benefits only have an opportunity cost.
- The benefits are trivial at an individual level, but are significant at an organizational level.
- The worker is personally predisposed to not perceiving the benefit.
- The worker has no good will to those who benefit
Objection 2: This is too much to do.
While I’m happy to assume that a process is not unreasonable, that doesn’t mean it’s not difficult. The difficulties associated with complying with a process are the costs of the process. In particular, since I’m thinking about individual perceptions, I’m also thinking about costs to the workers.
A process might be considered costly because:
- The process is a poorly designed process.
- The process is inconvenient to follow (e.g. poorly supported by tools).
- The process assumes certain skills or experience.
- The process requires a certain temperament, and is deeply frustrating without that temperament.
- The process presents a significant opportunity cost, either preventing other activities, or by causing process lock-in.
What counts as a ‘high cost’ is clearly a subjective consideration. For now, I’ll leave it as a qualitative consideration. However, I see no reason why a process shouldn’t be subjected to a rigorous cost-benefit analysis, and be required to achieve a suitable ROI.
Acceptance matrix
Now, if an idea gets divided into two dimensions, each with two elements, it’s inevitable that the space will get mapped into a matrix. It’s just one of those things.

Let’s consider the quadrants:
- The first quadrant shows Obvious processes. These are easy to do and have a clear purpose. This is the target state.
- The second quadrant shows Indifferent processes. I suppose this is acceptable, and the matter could rest here. Activities that have no benefit might lurk here, though, so examination is worthwhile.
- The third quadrant shows Adverse processes. The people would be willing, but the system is thwarting their goodwill.
- The fourth quadrant shows Troubled processes (or more likely non-compliance). People generally don’t like spending significant effort without returns.
Strategies
Here are some general strategies for moving between quadrants.
- Clarifying the benefits will move a process to the left. By assumption, there is in fact sufficient organizational benefit to the process to justify the process. Moving to the first state is therefore a matter of communication. Some approaches are:
- A clear explanation might do the trick.
- Ongoing visualization or quantification of the benefits would help.
- Spend some personal capital and convince people the benefit exists, without actually explaining what it is.
- Bargaining for additional benefits (especially for dealing with the more political objections).
- Reducing the costs will move a process upwards. This means identifying what cause costs, and managing those. Some ideas:
- Process redesign can eliminate unnecessary or expensive steps.
- Clarify ambiguous steps to make the process easier to follow.
- Train, educate or hire so that the workers have a more fitting frame of mind
- Use tools to reduce the costs - either simple tools like tokens on a board, or complex tools that automate the process.
- Look for opportunity costs caused by organizational factors like timelines or budgets.
- Compulsion is an ongoing option, although it’s hard to like it. At best, this will have no effect (especially for Indifferent processes). At worst, this will move the process to the Troubled quadrant, burning goodwill and increasing costs (enforcement time).
- Change the perception of the process. This would be highly dependant on circumstance, but has potential to completely relocate the process perception.
- Giving new and desirable responsibilities might mean the benefits accrue to the worker, and make the process benign, even necessary.
I actually find the last idea of reworking an individual’s roles to be the most intriguing. Difficult to pull off, but wins all around if it works.
Meta-critiques
Here are some meta-considerations about this theory.
Firstly, maybe this isn’t the problem that I think - I might be projecting, I might have a poor sample size, or maybe I’m just completely off-base. Certainly at times I’ve been resentful of incoming processes, so I’m mindful of not being a perfect observer.
Secondly, my conclusions are pretty much a priori. There’s no chance in the near future of actually testing these ideas, so I guess it will remain a priori.
Finally, this could fall into the camp of the bloody obvious. I’m really not sure.